The Israel Internet Association (ISOC-IL) has officially launched its first-ever TikTok account, marking a new step in its digital and educational outreach efforts. This initiative reflects ISOC-IL’s commitment to reaching diverse audiences, particularly younger generations, on platforms where they are most active.
The new TikTok channel features a variety of videos focusing on Internet safety, disinformation prevention, and responsible online behavior, all presented in an accessible and youth-friendly tone. It expands ISOC-IL’s broader mission to promote digital literacy, tackle online disinformation, and strengthen resilience against digital vulnerabilities through engaging, up-to-date content that speaks the language of today’s young Internet users.
As part of the launch, ISOC-IL has introduced a tailored campaign for teenagers, encouraging critical thinking and active participation online. Israel ranks poorly (32nd out of 47) in the latest Global Media Literacy Index due to low PISA literacy scores and absent education policies. With little investment, systemic change lags despite calls for critical information skills in schools. To act now, ISOC-IL is empowering teens and young adults to lead: if adults can’t teach them about fake news, let youth drive the conversation themselves. ISOC-IL’s Young Influencers Campaign is part of the Disinformation Resilience Israel (DRI) project supported by the European Union to boost media literacy.
The campaign’s central message – stop, ask, check – offers three practical tools for navigating digital spaces wisely: pause before believing or sharing information, ask questions about sources, and check facts before acting. The campaign equips youth with online tools with which they can become active and critical consumers of information on a daily basis.
The videos on TikTok, as well as on Instagram, feature seven prominent influencers, four in Hebrew (Noam Piruz, Amit Ben David, Leon Schneiderovsky, Tal Shenhav) and three in Arabic (Muhammad Abu Elaz Mahamid, Amal Gawi, Sari Jaber), plus 15 “movers” (from the word “movement”) who took part in the campaign – young content creators aged 17-20 who created a wave of content online in accordance with the creative concept and message of the campaign. To view all the videos, copy and enter this hashtag #עוצרים_שואלים_בודקים on TikTok or Instagram.
The campaign’s uniqueness lies in the fact that the influencers themselves came from the target audience – teenagers and young adults speaking directly to their peers. This approach fosters authentic, direct, and unmediated communication, making the audience both ambassadors and active participants in the campaign.
Launched in mid-February 2026, the campaign achieved 4 million views across platforms within two weeks (as of February 25), with top reels like Sari Jaber‘s garnering 516,000 views and average likes of 27,800–30,300. One month after the campaign (as of March 16), engagement doubled, reaching over 8 million views. Live metrics are tracked via the campaign dashboard.
The campaign fulfills Output 3 of the DRI project, enhancing media literacy and public awareness of disinformation risks. The campaign was funded by the European Union. Its contents are the sole responsibility of the campaign producers and do not necessarily reflect the views of the European Union.
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