Israel Internet Association (ISOC-IL) | Data collection period: July 1, 2025 – July 15, 2025
Since 2021, the Israel Internet Association (ISOC-IL) has continuously monitored patterns in the use of social media platforms and digital services within Israeli society, segmented by frequency of use and demographic characteristics (including age, gender, area of residence, education, and more). In 2025, the survey was expanded for the first time to include generative AI platforms, reflecting their rapid adoption and growing significance on the Israeli digital landscape. The data presented on this page reflect the current state of social media and digital platform usage among the adult population in Israel as of the third quarter of 2025, and present a comparison of this year’s data to previous years, based on periodic surveys conducted by ISOC-IL among a representative sample of the adult Israeli population.
Social Media, Digital Services and AI Platform Usage in Israel (2025)
WhatsApp, Meta’s instant messaging application, remained the most widely used digital platform in Israel in 2025 with a usage rate of 99%, just one percentage point higher than in 2024. The social video content platform YouTube came in second place, with 97% usage, after leading the rankings last year with 98%. Facebook maintains its third-place position from last year, with 88% usage, also reflecting a modest increase of one percentage point.
Instagram, also owned by Meta, continues to grow in popularity among Israelis, with an increase of 6 percentage points compared to 2024 and an overall usage rate of 81% in 2025. Telegram and TikTok likewise maintain high usage rates, with moderate increases of 1-3 percentage points compared to last year, reaching 71% and 57% usage respectively in 2025. Daily usage rates on these platforms are relatively high: 67% of Instagram users report daily use, compared to 55% on TikTok and 44% on Telegram.
The social media platform X (formerly Twitter), owned by Elon Musk, recorded a decline of 5 percentage points in 2025 compared to the previous year, with overall usage at 32% among the general population.
LinkedIn also shows a minor increase, reaching 36% usage among the general population, an increase of 2 percentage points from last year. However, use of the professional social network is significantly more common among middle age groups: 33% among ages 23-29, 43% among ages 30-39, and 42% among ages 40-49, compared to only 25% among ages 18-22 and 28% among those aged 60 and over.
Arab Society
Within Arab society, usage patterns across the leading platforms are largely similar to those observed in the general population, though slight differences emerge. YouTube leads with 100% usage and 55% of respondents reporting daily use, followed by WhatsApp with 98% usage, and 99% of its users reporting daily use. Facebook usage is particularly high, with 93% overall usage and 72% of Facebook users reporting daily use.
TikTok is used by 71% of respondents in this demographic, with 61% of them reporting daily use. These figures are nearly identical to those recorded in 2024 and indicate consistent higher usage of TikTok among the Arab population compared to the general population. Telegram usage among Arab respondents also stands at 71%, reflecting a 5 percentage point increase from last year, with 32% reporting daily use. Usage rates in Arab society are 41% for X and 39% for LinkedIn.
Artificial Intelligence
The 2025 survey marks the first time we have measured public adoption of artificial intelligence services in Israel, particularly large language models (generative AI chat services), which have emerged as widely accessible and increasingly prevalent tools. ChatGPT ranks fourth overall in usage among social media platforms and online services in Israel, with 85% usage nationwide, of whom 46% report daily use.
Among younger adult age groups (ages 18-29), ChatGPT is the most widely used AI service, with 92% usage, ranking it third overall across all social media platforms and online services, surpassing Facebook, Instagram, and TikTok. In contrast, among those aged 60 and over, ChatGPT usage stands at only 67%.
Other AI services measured with significant usage rates among the general population were Google’s Gemini at 49% and Microsoft’s Copilot at 28%. Overall, in 2025, 70% of the Israeli public used AI services frequently (daily or several times per week), while only 11% reported not using such services at all.
Among those who defined themselves as either religious or ultra-Orthodox Jews, 66% reported using AI services, with 78% using ChatGPT, 51% Gemini, and 22% Copilot. 15% of this demographic reported not using AI services at all.
In Arab society, ChatGPT usage reached 88%, out of which 46% reported daily use and an additional 27% used the service several times per week. Google’s Gemini stood at 53% usage and Copilot at 35%. Overall, 74% of Arab respondents reported using AI services, compared to 66% among the Jewish population. Only 9% of Arab respondents reported not using AI services at all, compared to 11% among Jewish respondents.
Geographic Differences
In Tel Aviv, usage of the platform “X” stood out at 44% compared to 32% nationally, alongside 80% usage of Telegram. In Jerusalem and Judea and Samaria, Telegram usage declined to 68% compared to 76% in 2024. In Judea and Samaria, Instagram usage is low compared to the general population (68% vs. 81%), while X usage is relatively high (41% vs. 32%). TikTok usage in this region is relatively low (43% vs. 57%).
In the northern region, YouTube surpasses WhatsApp, with usage rates of 99% and 98% respectively. In Haifa, daily Facebook usage is particularly prominent, with 77% of Facebook users in the area reporting daily use (out of 87% overall usage in the area). The lowest ChatGPT usage rates (80%) were recorded in the northern and southern regions, while the highest rates (92%) were recorded in Jerusalem.
Gender
Nationwide, 44% of men report using X compared to only 21% of women. A similar trend is observed on LinkedIn, with 42% usage among men versus 30% among women. Conversely, Instagram is used by 86% of women compared to 75% of men, and Pinterest usage stands at 60% among women versus 26% among men.
Facebook usage remains relatively balanced, as in the previous year, with 85% among men and 91% among women. Daily usage rates reflect a similar proportion, with 66% of men reporting daily use compared to 74% of women.
In Tel Aviv, 60% of men use X, 67% use TikTok, and 83% use Instagram. Among women in Tel Aviv, only 22% use X, 71% use TikTok, and 89% use Instagram
In Arab society, TikTok is popular among both genders: 68% of Arab women report using the platform, with 60% daily use, compared to 76% of Arab men and 63% daily use. Instagram is particularly popular among women, with 96% overall usage (a 4% increase from last year) out of which 81% report daily use, compared to 81% overall usage among men.
Education, Income, and Marital Status
Among the general population, LinkedIn usage stands at 36%, out of which 19% use it daily and 21% several times per week. Clear differences emerge across education levels: 48% usage among those with higher education (bachelor’s degree or higher), compared to only 23% among those with lower education levels.
Among respondents with the lowest education levels (below secondary education), 83% report using TikTok, with 72% daily use, compared to 53% usage among those with a bachelor’s degree or higher and 49% daily use. However, the data do not indicate a clear trend of declining TikTok usage with increasing education, as usage rates among those with secondary education stand at 57%, and 64% among those with post-secondary non-academic education.
Respondents with below-secondary education reported 71% usage of ChatGPT, 43% Gemini, and 34% Copilot, compared to those with higher education (bachelor’s degree or above), who reported 90%, 52%, and 32% respectively.
Among respondents reporting above-average income, 90% use Facebook (74% of them daily), 96% use YouTube (47% of them daily), 80% use Instagram, 70% use Telegram, and 51% use LinkedIn.
Among respondents reporting average or below-average income, 89% use Facebook (68% of them daily), 97% use YouTube, 81% use Instagram, 71% use Telegram, 60% use TikTok, 33% use X, and 33% use LinkedIn. In this group, 85% reported using ChatGPT, 50% Gemini, and 29% Copilot.
Among unmarried respondents, usage is high on Facebook (88%) and Instagram (85%), as well as Telegram (73%), Facebook Messenger (60%), and TikTok (60%). Married respondents reported 89% Facebook usage, 72% Facebook Messenger usage, 77% Instagram usage, 69% Telegram usage, and lower TikTok usage at 55%.
View the full dataset and interactive data tools (available only in Hebrew) here.