חזרה לעמוד הקודם

Data on Social Media and Online Platform Use in Israel (2021)

October 7, 2021

The following data tool maps the Israeli public’s use of various online services, allowing to examine usage patterns based on various demographic segments.

The datasets and findings presented here were collected in the first quarter of 2021, based on a survey conducted for the Competition Authority by Maagar Mochot Research Institute led by Prof. Ytzhak Katz.

Summary of findings – Usage numbers

  • The most used websites and apps in early 2021: WhatsApp (94%), YouTube (86%), Facebook (80%), Instagram (61%), and Facebook Messenger (57%).
  • The most popular websites and apps (daily): WhatsApp (93%), Facebook (72%), and Instagram (59%).
  • All online services surveyed were mainly used via dedicated apps.

Summary of findings – use cases of the various online services

  • Facebook is used for the following purposes: passing the time (66%), getting information about issues that interest the user (59%), keeping in touch with friends and family (53%). Facebook Messenger is mainly used to stay in touch with friends and family (66%).
  • The main reasons for using Facebook over other applications are availability, accessibility, convenience (29%), and habits (25%).
  • Instagram is used for the following purposes: passing the time (69%), keeping in touch with friends and family (49%).
  • The use of Instagram over other applications is due to its convenient and fun format (29%).
  • WhatsApp is used for the following purposes: keeping in touch with friends and family (89%), sharing photos and videos (43%).
  • The use of WhatsApp over other applications is due to the convenient format (42%) and popularity (41%).
  • Twitter is used to get information about issues that interest the user (59%) and pass the time (38%).
  • YouTube is used for the following purposes: watching videos or listening to music (78%), passing the time (52%).

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